About Azel Morocco
Our story
Azel Morocco was born of a simple observation: too many foreign companies approach Morocco armed with consulting reports, and too few with people who have actually operated on the ground.
Our partners have spent more than 25 years running the operating entities of multinationals in Morocco and across Africa: recruiting teams, negotiating with the authorities, launching brands and owning profit and loss accounts.
We now place that lived experience at the service of European SMEs that wish to establish themselves in Morocco without carrying the risk alone.
What we believe
Three principles guide every engagement, from the first appraisal to the management of your subsidiary.
Our team
With more than 25 years running the operating entities of multinationals in Morocco and across Africa, we now support European SMEs as they establish and grow. We have done from the inside what most firms merely describe.
Marie-Anne El Mestassi
Managing Partner, Casablanca
Kamal Hajji
Managing Partner, Paris
Tarik Kessai
Managing Partner, Montreal
27 years building distribution networks across four continents. Co-founder of a Moroccan import and distribution business that brought international appliance brands such as Bosch and Aston to market. Former Procurement Director at KITEA, Morocco’s furniture leader, and former Director of Business Development for the Middle East and Africa at Pharmascience, where he grew revenue from 5 to 19 million US dollars.