Your growth has a new address: Morocco

Let us talk about your project

A powerful lever for your growth

You do not need an adviser who has read about the Moroccan market. You need operators who have run it.


Morocco now ranks among the most attractive destinations in the world for foreign investment.
Political stability, free trade agreements with Europe and Africa, modern infrastructure and fast growing industrial zones such as Tanger Med, Kenitra and Casablanca Finance City draw a steady stream of international companies eager to set up here.

Azel Morocco guides European SMEs through every stage of establishing and growing their business in Morocco, from entry strategy to daily operations.

Tanger Med connectivity map: Europe 3 days, Americas 10 days, West Africa 40 ports, Asia 20 days

Our promise: to be the bridge that secures and accelerates your projects in Morocco.

What we do

We act as your single point of entry into Morocco: one team, from the first assessment to the daily running of your subsidiary.

Assessment

Appraisal of the market opportunity and of your establishment project
Business intelligence, data gathering and market research

Strategy​​​

Growth strategy and business plan
Marketing and brand strategy, value proposition and route to market

Advisory


Search and appraisal of industrial sites and offices
Identification of partners, clients, distributors and suppliers

Implementation

Formation and administration of the legal entity
Recruitment and human resources policy
Dealings with local authorities and investment agreements

Project management

Full management of your establishment project

Operational management

Daily management of the subsidiary
Leadership and development of local teams

Operators, not consultants

Most market entry firms hand you a report. We have personally run the Moroccan subsidiaries of global groups, launched international brands in this market and resolved the disputes on which projects stand or fall.

Operators
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A safer market entry

Operators who have launched foreign brands in Morocco. Lived execution, not theory.

The right network

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Vetted local partners, distributors and suppliers: identified, negotiated and monitored.

The long view

Lasting growth​


Subsidiaries built for market share and long term value rather than a quick win.

Why Morocco, and why now

Boeing, Airbus, Renault, Stellantis, Bayer, Oracle, Capgemini, Yazaki and Sumitomo have already chosen Morocco. Yet what opens a factory for a global group does not secure entry for an SME. That is precisely the gap we close.

A stable environment​

01.

World class infrastructure​

02.

Integrated into global value chains​

03.

Free access to 2.5 billion consumers ​

04.

A deep pool of young talent​

05.

A leader in green energy​

06.

The team

With more than 25 years spent building brands, leading teams and delivering high impact projects, we now guide foreign companies as they establish and grow in Morocco.

References and employers: Al Mada, AMDIE, Ardagh Group, Bimo, Danone, Eaton, EY, GfK, Holcim, Ingelec, KITEA, Maroc Numeric Cluster, McKesson, Morocco Now, Pharmascience

Marie-Anne El Mestassi

Managing Partner

Casablanca
+33 6 44 89 96 62
+212 6 61 06 96 61
marie.anne.elmestassi@azelmorocco.com

Kamal Hajji

Managing Partner

Paris
+33 6 12 69 87 12
+212 6 61 39 79 68
kamal.hajji@azelmorocco.com

Tarik Kessai

Tarik Kessai

Managing Partner

Montreal
+1 514 458 2300

tarik.kessai@azelmorocco.com